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The Coldwell Banker Tradition
The story of Coldwell BankerŪ is a story of leadership and success. From its beginnings in San Francisco in 1906, Coldwell Banker has grown to become one of the premier residential real estate organizations in the world. Col dwell Banker was founded on a commitment to professionalism and
customer service that continues to be the core
of its business philosophy today. Coldwell Banker provides its sales associates with
the strongest support in the real estate
industry so they in turn can deliver the
support their buyers and sellers need.
That's the Coldwell Banker tradition.
The Coldwell Banker Heritage
After the devastating earthquake and fire in San Francisco in 1906, young real estate agent Colbert Coldwell
saw the need for honest, knowledgeable and professional real estate services to help the city rebuild.
Coldwell disapproved of the common practice of that day where real estate agents acquired properties for
themselves, often from uninformed sellers at ridiculously low prices, and then resold them for huge profits.
With two partners, on August 27, 1906, he formed the real estate company of Tucker, Lynch and Coldwell,
dedicated to the principle that they would work only for their customer s and not trade for their own
account, the beginning of a tradition of integrity and customer support that continues to this day.
In 1913, Benjamin Arthur Banker joined the firm as a salesman, and he and Colbert Coldwell quickly
discovered they held similar views and ethics. Banker became a partner in 1914, and the two remained
active in the company throughout their lives.
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